Marketing 2022-11-23 14:37:47
Senior Marketing Manager (Campaigns) – Haddenham, Buckinghamshire
Salary : Up to £70k Depending on Experience – Generous Benefits Package
Hybrid of Office & Remote Based
Commutable from: Thame, Aylesbury, High Wycombe, Tring, Bicester, Abingdon, Oxford, Milton Keynes etc.
Keywords: Marketing, Finance, B2B, B2C, Campaigns, Financial, Ratings, Fintech
Our client is a leading financial information, ratings and fintech business. Its unbiased fund and product information provided, coupled with its market-leading software solutions helps consumers, financial institutions and financial advisers make better-informed decisions. Based in Haddenham (near Aylesbury in Buckinghamshire) they are a great place to work with some great Glassdoor reviews!
They are currently recruiting for a Senior Marketing Manager to join their team. This is a new and exciting role, where you will have the ability to shape, build and develop the marketing campaign function for the business.
Your campaign activities will work across a diverse range of audiences and include B2B and B2C and support the mission in helping everyone to make smarter financial decisions.
This role is offered on a hybrid basis giving you the flexibility to split your time between the Haddenham office and home.
Developing the marketing campaign strategy and annual campaign calendar
Planning, developing and delivering targeted integrated marketing campaigns that support business awareness, demand and lead generation requirements, delivering to the strategic plan
Managing an external marketing agency and working with internal design resource to develop appropriate messaging and creative
Using reporting insights to optimise live campaigns and conduct post campaign reviews
Managing a marketing campaigns team, spanning B2B and B2C audiences.
Working collaboratively and effectively within the team and across the business to identify campaign requirements and agree priorities.
Evolving and driving best practice for the team in terms of marketing campaigns, from briefing through to review, and implement mechanisms to create production efficiencies.
What you need to succeed:
Qualifications & training:
Degree educated, or able to demonstrate equivalent ability
Marketing communications qualification/proven track record of developing integrated marketing campaigns to meet business needs
Basic knowledge of the UK retail financial services industry
Building email campaigns using marketing automation tools and CRM
Track record of developing and executing successful targeted B2B marketing campaigns to meet acquisition, retention, upsell and cross-sell targets.
Excellent stakeholder engagement, with the ability to build trusted relationships within the marketing team, other business areas and external suppliers
Ability to successfully manage a busy workload to meet deadlines
Line management experience
Working within the UK financial services industry
B2C campaign management experience
This is a unique role with a leading organisation. You will be working within an important and fast growing part of their business.
They offer a competitive salary of up to £70k, very much dependent upon the experience, knowledge and expertise you can bring to the role.
You’ll also benefit from a generous benefits package to include pension scheme, comprehensive insurance package (including life, critical illness, private medical and dental) and a gym membership subsidy.
Full job spec and further information on this opportunity to join a leading organisation are available on request.
Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003