Marketing 2023-04-11 17:28:39
Permanent
£30000/annum
Aylesbury, Buckinghamshire
PPC Analyst
Aylesbury / Hybrid (Monday – Wednesday in office)
Up to £30,000
PPC Analyst required to join one of the world’s biggest suppliers of academic, consumer and business products. As a global leader in their industry for over a decade and they help consumers by providing unique, leading-edge products. This role will report to the Performance Marketing Manager EMEA within the Online Strategy Team. The successful candidate will collaborate closely with the Etail Sales Manager, Brand Team, and Etail Team.
Some of what you will be doing:
* Providing Amazon campaign reporting across all Amazon markets, including (EU8)
* Preparing and presenting KPI reporting, performing ongoing analysis of campaign statistics to enhance ad performance, traffic, ACPC, ACoS / ROAS, CTR, CPC
* Collaborating with Sales and Marketing teams to define promotional, advertising and marketing programs required to achieve sales targets
* Delivering Adwords & Business Manager Ad reporting across the EMEA region (Google and social media paid channels)
* Producing Google Analytics reporting for company brand websites
* Aggregating, correlating, and attributing performance campaigns and investments against sales outcomes
* Interacting with third-party agencies
Ideally, your skills and experience will include:
* PPC experience is desirable
* Proficiency in data visualisation, with experience in Looker or PowerBI being advantageous
* Experience managing multiple data sources using tools such as Supermetrics
* Full understanding of complex KPI dependencies
* Excellent communication skills to engage with internal stakeholders and meet their high expectations
* Strong numeracy skills with a good working knowledge of MS Excel
* Passionate about and well-versed in all aspects of paid channels
* Ability to perform Google Analytics attribution reporting and work with Google Tag Manager management
* Capability to work independently
Company benefits:
* Training and development programme
* International marketing exposure
* Travel opportunities