Marketing  2023-04-06 08:46:36


Aylesbury, Buckinghamshire, United Kingdom

Agria Pet Insurance has a fantastic opportunity for a Direct Marketing CRM Executive to join our team. This is a Hybrid role and will consist of working from home and our Aylesbury office. You will join us on a full-time, permanent basis, and in return, you will receive a competitive salary.

Agria Pet Insurance Limited administers a range of pet insurance policies including those on behalf of The Kennel Club and other affinity partners, providing peace of mind for owners and the best possible care and protection for their pet.

About the role:

As our Direct Marketing CRM Executive, you will support the Direct Marketing Manager in the delivery of the Customer Contact Strategy. The role will help with the building of campaigns in Apteco FastStats/PeopleStage and the creative execution of them.

Responsibilities as our Direct Marketing CRM Executive will include:

Building of selections and campaigns within FastStats and PeopleStage to meet the requirements of the customer contact strategy across acquisition, retention and customer communications

Reporting of success of campaigns & tests with recommendations on future approaches

Working closely with 3rd party agencies to deliver customer contact strategy

Supporting in the creation of marketing collateral for key campaigns across the year including email, SMS and direct mail

Taking ownership of customer newsletters including content and approach

Taking ownership of the CRM plans to meet the partnership agenda, working closely with the partnerships marketing manager and the partnerships team

Working to meet the departmental objectives and achieving required quality results

Being  responsible for monthly plans that achieve the business objectives

Being  responsible for reporting and analysis monthly to Direct Marketing Manager

Being fully conversant and ensuring all company and departmental policies, procedures and standards are adhered to at all times

Carrying out additional duties requested by a member of the management team, as the requirements of the business demand

Attending training, meetings and company events

Complying with Health and Safety policies and procedures

Key Skills & Attributes of our Direct Marketing CRM Executive:

Excellent organisational skills

Understanding of Apteco FastStats/Dotdigital/PeopleStage

Be able to effectively communicate both verbally and written, at all levels within the business and liaise with stakeholders to resolve issues

Able to coordinate multiple external communications’ messages at any one time

Ability to priorities workloads and use own initiative

Ability to work independently or as part of a team

Ability to work under pressure and to tight deadlines

Excellent communication skills including spelling and grammar

Ability to work to agreed performance targets

Versatile, with the ability to adapt quickly to the changing needs of a rapidly developing business

Ability to demonstrate flexibility regarding working hours to meet business needs

Don’t miss out on this fantastic opportunity to join the Agria team – please click ‘apply’ now to become our Direct Marketing CRM Executive – we'd like to hear from you!

All successful applicants are subject to a background and criminal record check.

Any personal data that you provide to us will be used for the sole purpose of processing your job application. This information will be kept for up to 6 months from the date that it is received based on our legal obligation under employment law


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